Ask
www.ask.co.uk
Business development consultancy to the popular search engine, Ask (ask.com) on a number of projects including:
The Local Search Project for Ask (UK) involved analysing user behaviour for local search queries, investigating potential search listings providers, identifying new revenue streams, preparing and presenting a commercial proposal to possible providers, negotiating and contracting the supply relationship (including technical delivery of the listings).
The Direct Marketing Project, using digital channels, the project involved analysis of the UK email marketplace, identifying potential email service providers and database owners, assessing key suppliers’ technical ability and managing registrant databases. The project required the incorporation of an online payment solution which involved scoping payment requirements and estimating monthly transactions.
