Birkbeck College, London
www.birkbeck.ac.uk

Birkbeck College (part of the University of London) offers students a Diploma in New Media Management that aims to ensure organisations implement effective management techniques when developing internet services. The full day lecture/seminars cover the following:

• Introduction to different marketing activities including press/PR, TV advertising and digital marketing opportunities
• Planning and delivering marketing messages and associated costs
• Deconstructing the online market place, identifying market size and growth, user behaviour, different sectors, pricing models and technical capabilities for revenue generating activities (e.g. online advertising, e-commerce).
• Identifying emerging platforms for electronic services (interactive TV, mobile, telematics) including an outline of platform capability, usability issues, bandwidth limitations, storage and commercial models.