SERVICE OFFERING
Business Development
Strategy Analysis
Market Intelligence
Traffic Analysis
Market Reports
Benchmarking
Vendor Analysis
Training
Business Development
Karpadium specialises in delivering business development services in the digital media sector including business planning, drafting and negotiating business proposals through to identifying and negotiating partnership opportunities. This experience and understanding delivers value to clients through utilising different digital media and technologies to deliver marketing messages, increase user take-up and improve service delivery.
The company has an excellent working relationship with many different UK facing web properties (including the AOL, Ask, BBC, eBay, MSN and Yahoo!) and works with the major search engines.
Karpadium works with its clients to devise and refine their digital and interactive marketing strategies, objectives and interactive marketing plans; analysing and how such are aligned with client’s overall business objectives. The company also offers analytic services that assess potential partners and competitors’ digital media strategies to benchmark the client’s strategy.
Karpadium offers a range of market intelligence services, focused on the digital media sector, including overall market trends (such as the evolving patterns of usage of digital services and socio-demographic profiling), identifying ways of reaching specific target audiences through digital channels and changes in digital marketing techniques such as the evolving search engine market and new emerging digital communications technologies and platforms.
Karpadium provides clients with traffic analysis and interpretation services, using a variety of industry tools and information sources. Karpadium provides statistical analysis and benchmarking of online user take-up rates, retention and online behaviour, using industry accepted measurement tools and traffic analytic tools that measure website logs.
Karpadium has excellent working relationships with the major portals and search engines, so can collate more detailed traffic information direct from such website owners: this helps clients to understand traffic trends in the overall UK internet market.
The company specialises in researching and delivering bespoke written reports (delivered in accordance with a client specific requirements) that contain detailed industry analysis (such as size of market, traffic analysis, growth forecasts, audience demographics, technical benchmarking).
Karpadium has a range of reports that provide market analysis of a range of technology providers (such as email suppliers, video player technologies and software suppliers), e-communications companies, internet service providers, mobile and telecoms technology providers, high trafficked websites, search engines (both consumer and corporate suppliers) and emerging platforms (such as IPTV, DAB, HDTV).
Karpadium provides benchmarking services include analysing the effectiveness and value of various e-communications activities, website traffic benchmarking, search engine visibility and the assessment of the success of reaching the target audience based on associated costs and value.
Vendor analysis
Karpadium provides vendor analysis services including research potential suppliers of technology, assess potential vendor’s ability to deliver against the clients requirements.
Karpadium runs workshops, seminars and ongoing on site training for clients in areas such as marketing digital services, new platforms, changes in user media consumption, take up of internet services and changes in user behaviour, feedback on current e-marketing opportunities and future opportunities including those available on other digital platforms such as mobile and interactive TV.
